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Monster, Dr. Dre Develop 'cheap beats' Headphones
When was the last time you were walking down a sidewalk cranking up that iPod…and suddenly the bone-bending bass you were expecting arrives sounding like Cyndi Lauper burping. You're using those piddly little default headphones, aren't you? Sucka.
"It's amazing to me that we've got all these new technologies beats for cheap recording music," said Interscope chairman Jimmy Iovine at a CES press conference Sunday. "Playback on these mobile devices can reproduce only a fraction of all that great sound."
Iovine did more than just complain about this trend, however. According to Iovine, he talked Dr. Dre into backing a new cheap beats headphone that could do pop music justice, and together they found beats cheap to do the hands-on engineering.
"When I'm making a track, I'm trying to capture the sound that makes me go 'now THAT's the [shiznit]!' And I want that reaction from everybody who hears it," says Dr. Dre when queried why he backed the project.
The result is the new beats by dre cheap, which will be arriving in limited production in May, full production in June and will cost about $399 list. Monster cheap beats by dre and Dre claim these new headphones are unequalled at present as they utilize all-new technologies, including powered isolation and newly developed driver technology. While a true revolution in monster beats by dr. dre headphone technology is a long shot, we'll wait to pass judgment until we've got them in the labs.